Guest speaker Andy Coville, CEO of Brodeur Partners, specializes in helping organizations achieve relevance, an elevated brand state that fully engages the market’s emotions, senses, and community-minded impulses. Andy is a University of New Hampshire alum who majored in English-Journalism. Her book, Relevance – The Power to Change Minds and Behavior was published in 2014, and the sequel to that book will be released next month. Andy’s talk will focus on Brodeur Partner’s latest Relevance Study on Gen Z’s attitudes around social justice, the news, social media, politics, and the COVID-19 vaccine. You are REQUIRED to stay the entire time. Remember you are representing APO. To attend you must sign up below and register with the link below. Once registered, you will receive the zoom link for the event. Spots fill up quickly, so reserve your spot. https://www.eventbrite.com/e/139196597771 ** You have 48 hours prior to this event to remove your name from the list. After that, you must contact Morgan Conklin or Morgan Oberly if you cannot make it, or if you cannot find a replacement. If you don't, you will be docked full hours. The first person on the signup sheet should email an attendance list to apothetazeta.service@gmail.com **