From the HeelLife website: "Newbie or not, come for a festival of climbing! It's free to attend! If you would like to try climbing, but aren’t ready to make any commitments, this event is for you. UNC Climbing staff will show you the ropes and get you climbing in no time. Come solo or with friends to Rams Head Climbing Wall to try out a new sport. First come, first served so arrive early! "