21+ event- Oktoberfest. Since 1973, the event has evolved and now features hundreds of exhibitors, family friendly activities, German food, music, dancing, games and beer. This free event is spread out over nearly 6 City blocks in the La Mesa Village and is an event that is looked forward to each and every year by Southern California residents. It's over 3 days: Shift 1- Friday Shift 2- Saturday Shift 3- Sunday